More people now ask AI assistants like ChatGPT or Gemini which lawyer to call. LawyersAEO measures how often AI mentions your firm, shows who it recommends instead, and builds the authority that makes you easier to find, in English and in Spanish.
No one can guarantee what AI will say. We measure your likelihood of appearing in AI answers and improve it systematically, month after month.
Sources
Built for firms in
Clients used to type “immigration lawyer in Dallas” into Google and scroll through links. Now more of them ask an AI assistant directly: Which lawyer do you recommend? Who really knows this area? Which firm handles cases like mine?
AI assistants answer from what the internet says about you. When that information is scattered, thin or inconsistent, they name someone else. We make sure the web sends clear, consistent signals about who you are, what you practice and where, so AI recognizes you as a relevant option.
We don't sell AI. We sell three things you already care about:
Being one of the firms people find, research and contact when they look for legal help on Google or through AI.
A credible, consistent record of your expertise across the sources AI and clients trust.
A head start on how clients are starting to search, before your competitors take it.
of consumers have used AI for a legal question or would consider it.1
of people who asked AI a legal question were directed to contact a lawyer. AI is already making referrals.1
say they'd use AI to find a lawyer today, even though 13% already use it to research their legal issue.2
That last number is the opportunity. The habit is still forming, and AI builds its picture of your market from what's published now. The firms that build their record early are the ones AI knows when the habit catches on.
Daniel Reyes is a fictional car accident attorney in San Diego. Step through how the work adds up, and watch what AI can find about him change.
What AI can find about Daniel Reyes
Illustrative example
Visibility in AI answers isn't a one-time fix. We measure, fix, publish and measure again, so you always know what's working.
We run 100 to 300 real client questions across major AI assistants, in English and Spanish. “Best immigration lawyer in San Diego.” “Who should I call after a car accident?” “Abogado para divorcio en Monterrey.” Then we record who gets named, how you’re described and which sources each answer cites.
You receive
We show you who is being recommended in your place, how often and why. “Your three main competitors were named 37 times. You were named 4.” That’s a far clearer starting point than “you need AEO.”
You receive
AI weighs reputation and consistent presence on trusted sources, not keywords stuffed into a website. We fix the record: attorney profiles, practice area pages, FAQs, structured data, legal directories, Google Business Profile, reviews and bar listings.
You receive
A recorded interview with you becomes articles, guides, video, audio and social content. Our creator network and digital PR take it beyond your website, to podcasts, local media and Spanish-language outlets. You approve everything first.
You receive
Every month we rerun your questions and report what changed: your visibility score, share of voice, the questions you’re missing, the sources AI cites and the content we recommend next.
You receive
What you'd see each month: how visible you are, on which assistants, compared with whom, and what to do next.
Sample report with illustrative data
Visibility score
41/100
Up 6 since last month
Based on how often and how prominently AI assistants mention you across 120 client questions.
Questions where you're mentioned
Share of voice
6 of 120 questions tested this month. Numbers show where your firm appears in each answer; a dash means it wasn't mentioned.
| Question | ChatGPT | Gemini | Perplexity | Google AI |
|---|---|---|---|---|
| Immigration lawyer in Miami for asylum | #2 | Not mentioned | #3 | #4 |
| Immigration lawyer in Miami who speaks Spanish | #3 | #4 | #2 | Not mentioned |
| ¿Abogado de inmigración en Miami que hable español? | Not mentioned | #5 | #2 | Not mentioned |
| How long does asylum take in Florida? | #1 | #3 | #2 | #2 |
| Green card lawyer in Miami | Not mentioned | Not mentioned | #4 | Not mentioned |
| Abogado para residencia permanente en Miami | Not mentioned | #4 | Not mentioned | #5 |
Share of citations by source type across all tested answers.
Ranked by expected impact.
| Rank | Finding | What we'd build |
|---|---|---|
| 1 | You're missing from 4 of 6 Spanish-language questions about permanent residency. | A bilingual residency guide and a Spanish-language podcast appearance. |
| 2 | Your three directory profiles list different practice areas, so AI can't tell what you focus on. | Aligned profiles linked back to your website. |
| 3 | Competitor A is cited from two local news stories this month. | Expert commentary pitched to local and Spanish-language outlets. |
| 4 | Attorney bios don't list bar admissions or languages spoken. | Complete bios with structured data. |
No dancing on TikTok, no late nights writing blog posts, no learning video editing. You bring the expertise. Through CreatorLegalPro.com, writers, producers and creators turn one monthly interview into about 20 pieces of content: articles, FAQs, social posts, video and audio.
Creators are paid to produce content, never for client referrals, and sponsored work is always disclosed. How we handle compliance
Articles, practice guides, newsletters and news commentary written from your interviews, in your voice.
Short explainers and long-form video with transcripts and clear titles that people and AI can both follow.
Podcast guest spots and your own audio series, edited and published for you.
Clips and posts that take single insights across the platforms your clients use.
Community voices in the cities and neighborhoods you serve, including Spanish-language media.
“Who is a good immigration lawyer in Miami?”
“¿Quién es un buen abogado de inmigración en Miami?”
The same question in two languages can surface different firms and different sources. Our sister network, AbogadoAEO.com, builds your Spanish-language footprint with content adapted to how clients actually ask, not translated word for word.
It's built for firms serving Hispanic and Latino clients in the U.S., and for practices working across the U.S., Mexico and Latin America.
Content created for your firm is still your firm's advertising. Our workflow is designed around that from the first draft.
LawyersAEO is not a law firm and doesn't provide legal or ethics advice. Final responsibility for your advertising stays with you and your ethics counsel.
We're opening LawyersAEO to a small group of founding firms. You get a complete audit and a head start in your market. We get honest feedback and, with your permission, anonymized results we can share.
Limited to 5 firms per practice area and city.
Who's behind LawyersAEO
[Your name]
Founder, LawyersAEO
[One or two sentences on why you started LawyersAEO, in your own words.]
[Your background: experience in law, marketing, media or technology, and the markets you know best.]
[LinkedIn profile]Every package starts with an AI visibility audit. Pricing depends on your markets, languages and number of attorneys.
For firms that want to know where they stand and fix the basics.
Custom quote
For firms serving English- and Spanish-speaking clients.
Custom quote
For multi-office and multi-jurisdiction firms.
Custom quote
Not ready for a monthly plan? Start with a one-time AI visibility audit and competitor report. The findings are yours to keep either way.
Request your AI auditAnswer engine optimization. It's the practice of making your firm easy for AI assistants to find, understand and cite when people ask legal questions. Think of it as SEO for the answers AI gives.
More and more. Over half of consumers have used AI for a legal question or would consider it, and 28% of those who used it were directed to contact a lawyer (Clio, 2025). Using AI specifically to choose a lawyer is still early, under 2% in research published by the ABA in 2026, which is why building your record now matters.
No, and be wary of anyone who does. Answers change between assistants, questions, locations and updates, and we don't pay AI companies for placement. What we do is measure your likelihood of appearing and improve it systematically, with a report every month.
A retest of your client questions across major AI assistants and a report with your visibility score, share of voice against competitors, the questions you're missing and the sources behind the answers. Plus that month's profile, content and creator work.
The ones your clients use most, including ChatGPT, Gemini, Perplexity, Claude, Copilot and the AI features in Google Search. We test in English and Spanish.
No. AEO builds on solid SEO. A fast, well-structured website still matters. AEO extends the work to every source AI reads and measures how assistants describe you.
It depends on your market and starting point. Profile and structured data fixes can be picked up relatively quickly, while authority built through content and media grows over months. Your monthly report shows what's moving.
Often, yes. That's why you approve everything, sponsored content is disclosed, and creators are never paid for referrals. We flag anything your ethics counsel should review.
Yes, through AbogadoAEO.com. Rules on lawyer advertising differ by country, so we adapt the approach to where you're licensed.
Tell us your practice and market. We'll run the questions your clients ask and show you:
We use your details only to prepare and send your audit.